Strong growth for digital entertainment – US$10 billion in revenues by 2013 that do not exist today
A repost from my guest blog appearance from the Ericsson Televisionary blog site.
Capgemini Conulting just released a report together with In-Stat where we estimate that, by 2013, about 46 million households will use a connected Blu-ray player, video game console or a media enabled PC to stream video from the Internet to a TV set. Overall, the data from the report points to a strong and sustained growth pattern for the electronic entertainment industry. Central to the report’s findings is an identified US$10 billion in revenues that do not exist today—but will be on the market for electronic entertainment by 2013. Other key findings from the report include:
- By 2013, 93 million US households will have broadband (up from 72.9 million in 2008) • Saturation of media enabled PCs connected to TV sets is expected to reach 45.2 million US households by 2013 (up from 18 million in 2008)
- Pay-TV video on demand services are expected to provide over US$ 2.6 billion in ad revenues to the Pay-TV industry in 2013
- In 2008, the market for advertising delivered through online video services was nascent. By 2013, Capgemini and InStat expect this market to grow by over 1400 percent—up to about US$ 1.8 billion.
To download the entire report for free please click. To learn more about innovative Digital Content Services that are helping define, shape and implement new business models for companies in order to capitalize on this new market growth, please click for a free whitepaper.
